Having picked up her first golf lesson at age six, Emily combines a 25-year personal passion for golf with a 12-year background as a senior marketing professional. A shift in life perspective prompted her to re-evaluate her career and dedicate her strategic expertise to something more deeply meaningful: building a more inclusive and welcoming future for the game of golf.
Reflecting on her journey as a young female golfer who lacked varied female role models, Emily is dedicated to becoming a relatable advocate for women and girls across all stages of the game, and helping them find their place in the sport. Her core expertise lies in strategic marketing, event management, and community building. Throughout her life and career, she has played a part in introducing over 250 people (to which 65% are women) to the sport through targeted initiatives, including the Swing into Golf programme at Gaudet Luce and personal projects.
Drawing on her direct experience in the women’s game, including her role as a CGI, the success of Swing into Golf, and her work creating inclusive social spaces, she offers actionable perspectives on breaking down traditional barriers to entry, creating welcoming club environments, and turning beginner interest into lifelong engagement.