James has worked in the golf industry for 15 years and is Club Manager at Stratford Oaks Golf Club. Before joining, he held commercial and management roles at The Belfry, Slaley Hall, Close House and JCB Golf & Country Club.
At Stratford Oaks, James has helped deliver membership growth, strengthen the club’s facilities and developed a data-driven, insight-led approach to decision-making. Enhancements to the facilities and the offering for members and guests have contributed to significant growth in sales and turnover. This has included using feedback from women at the driving range to shape an Introductory Membership trial, as well as a new Academy Membership offering, creating a more accessible route into club membership and supporting engagement, conversion and retention.
On the “Change Starts Here: Bringing Insight to Life” panel, James will share a club-level perspective on turning customer insight into meaningful action and lasting change.